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Tuesday, 29 April 2014

Storm In A D Cup

There was a demonstration outside the Nottingham branch of Sports Direct today by breastfeeding mums.

It all started last week when a mum and her baby were ejected from the shop into the pouring rain by a member of staff, as the new mum was discreetly breastfeeding her son. This was of course illegal. The store has since apologised, but the damaged was done.

A Facebook page was created by the Nottinghamshire Breastfeeding Mum's Network to organise a mass protest and 'nurse in' at the shop. Lots of mothers answered the call, and at lunchtime the action began.

Of course all the press & media were there, photographing and interviewing the mothers about their views on the situation. The mums then went into the store to do a mass breastfeeding session. I don't know how this went. How the store's staff reacted to this, as I had to go back to work. But I bet it was a great success for the ladies and common sense for everyone.