Heads or Tails?

This display is at clothing store Limeys. I wasn't really drawn to the clothes, as they don't look anything special. What interested me was the photographic heads of the manikins. The middle one is especially clever, as he can rotate his 180 degrees!

As an historical aside, this store on Wheelergate used to be a Waterstones book shop, and before that it was a well known stationers & book shop called Sisson & Parkers, which had been on the site for years.